I’ve just written an article explaining the DAGMAR Advertising Model.
I can’t be the only person who regularly hears “advertising doesn’t work” or “advertising is really expensive – it’s only for big companies” and I always wonder just how much planning has gone into previous advertising campaigns. It’s more likely that a sales agent for a newspaper or magazine has offered advertising space and the offer was taken up without planning how to make the most of it – and very importantly, without thinking about how to measure the effectiveness of the advert.
DAGMAR helps us understand what we need to do to get the best from advertising (at a business level not at a creative level).
Do tell me what you think about the DAGMAR Advertising Model? and do comment below and tell me what other articles you’d like to read…
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