Just written an article explaining the AIDA Marketing Model.
AIDA is
- Attention
- Interest
- Desire
- Action
- and remembering AIDA when planning an email marketing campaign could improve the likelihood of emails being opened and read by customers.
The element I see missing most often when working with small business, usually in their email marketing and autoresponder campaigns, is the A – Action. Always include a call to action in marketing materials to help improve response rates.
Do tell me what you think of my article on AIDA - leave a comment below.
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I liked the article Dawn and the way in which you wrote it with the continuing thread of the one example. To a small business owner with scant knowledge of how to write good online and offline copy this will be very helpful. Nice simple style of writing which as any writer knows is a challenge and a skill!
By the by, AIDA is vital as is AIEDA! (Chapter 4 of my book – COB)