http://www.dawnb.co.uk/2010/01/what-is-the-aida-model-in-marketing/ web content - copywriting - online publishing Wed, 21 Jul 2010 16:05:47 +0100 hourly 1 http://wordpress.org/?v=3.0 http://www.dawnb.co.uk/2010/01/what-is-the-aida-model-in-marketing/comment-page-1/#comment-157 dee blick Sun, 10 Jan 2010 13:55:02 +0000 http://www.dawnb.co.uk/?p=607#comment-157 I liked the article Dawn and the way in which you wrote it with the continuing thread of the one example. To a small business owner with scant knowledge of how to write good online and offline copy this will be very helpful. Nice simple style of writing which as any writer knows is a challenge and a skill! By the by, AIDA is vital as is AIEDA! (Chapter 4 of my book - COB) I liked the article Dawn and the way in which you wrote it with the continuing thread of the one example. To a small business owner with scant knowledge of how to write good online and offline copy this will be very helpful. Nice simple style of writing which as any writer knows is a challenge and a skill!
By the by, AIDA is vital as is AIEDA! (Chapter 4 of my book – COB)

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