http://www.dawnb.co.uk/2010/01/what-is-the-aida-model-in-marketing/ web content - copywriting - online publishing Fri, 09 Dec 2011 13:40:21 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.dawnb.co.uk/2010/01/what-is-the-aida-model-in-marketing/comment-page-1/#comment-1196 Tips Tuesday – Match Messages to Audience Tue, 07 Sep 2010 08:16:13 +0000 http://www.dawnb.co.uk/?p=607#comment-1196 [...] forget, you can always follow the AIDA format (Attention-Interest-Desire-Action) if you are trying to write a piece that needs to inspire action [...] [...] forget, you can always follow the AIDA format (Attention-Interest-Desire-Action) if you are trying to write a piece that needs to inspire action [...]

]]> http://www.dawnb.co.uk/2010/01/what-is-the-aida-model-in-marketing/comment-page-1/#comment-157 dee blick Sun, 10 Jan 2010 13:55:02 +0000 http://www.dawnb.co.uk/?p=607#comment-157 I liked the article Dawn and the way in which you wrote it with the continuing thread of the one example. To a small business owner with scant knowledge of how to write good online and offline copy this will be very helpful. Nice simple style of writing which as any writer knows is a challenge and a skill! By the by, AIDA is vital as is AIEDA! (Chapter 4 of my book - COB) I liked the article Dawn and the way in which you wrote it with the continuing thread of the one example. To a small business owner with scant knowledge of how to write good online and offline copy this will be very helpful. Nice simple style of writing which as any writer knows is a challenge and a skill!
By the by, AIDA is vital as is AIEDA! (Chapter 4 of my book – COB)

]]>