I really enjoyed myself talking to a Social Enterprise Networking group in Dorking this afternoon. …I hope they enjoyed themselves too!
I’d like to thank Kary Backhouse of Plus Point for inviting me.
The topic was social media and we covered a wide range of ideas – from balls of sellotape, to knitting wool, the importance of content, SEO, key words, values and brand, and building relationships using Twitter, Blogs, Facebook, LinkedIn, etc.
All really interesting stuff and I hope a worthwhile meeting for everyone. For me, it drove home just how important it is to plan an online marketing strategy and follow it – otherwise a lot of time can be wasted (just like any activity). For all online marketing , before you start, I recommend:
- Decide what results are required – what are you trying to achieve? Define this carefully, so that progress can be measured.
- Decide on an action plan and steps to take to reach the goal. This will include a mix of activities and probably include offline marketing activity as well as online elements.
- Track progress and make changes as necessary to achieve the results.
There’s a lot of technology available out there – the key to success is to define what results are needed first, then choose appropriate technology for the job.
I love words and writing and technology and I love speaking about it too, so if you’d like me to talk to your networking group, team meeting, seminar, or just have a coffee with you, then do contact me.
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Thank you Dawn. We loved having you come and talk to us. Trying to set up a business facebook before the next meeting and we have agreed to set up a peer to peer linked in group. So yes we were inspired!
That’s great Jenny – and thank you for inviting me back.
Let me know when the Linked In group’s up and running and I’ll happily answer questions there for you.
See you in April.