Tips Tuesday – Twitter Tips

A Few Twitter Tips

Twitter is so easy to use and such good fun that’s easy to overlook how it can be used in business too.

If you agree that the relationships you build are key to more business, then using Twitter could bring benefits to you. Even if you’re not convinced, then Twitter could form part of your marketing touches anyway.

Try out these Twitter tips and let me know what you think by leaving a comment.

Five Twitter Tips

1. Set up your profile. It surprises me just how many people don’t set up their profile. Why does it matter? Well, if I bet I’m not the only person on Twitter who only follows people who look interesting – and how do I decide who’s interesting? Like this:
   • I already know you (or want to know you)
   • You’ve followed me so I’ll look at your profile and decide whether to follow you back
   • One of my followers recommended you or retweeted, so I’ll look at your profile and decide whether to follow you back
   • A topic you tweet about is trending and your tweets and profile looked interesting

   See the common theme? Take some time to set up your profile.

2. Keep it personal. There are plenty of ways to keep posting to Twitter but do make it personal too – that’s where the interest lies and that’s how to build the relationship. People build relationships with people not tweets. So make sure you include personal tweets – even if you’re a company Twitter account, keep it human.
3. Automate it too! I know I just said keep it personal, but use the technology of the web to automate it too and make sure it works for your business. You can set up automatic feeds to Twitter – so whenever you blog a tweet is sent automatically, or whenever you write a new article  a tweet is sent automatically. You can also schedule a list of  tweets to be sent.
4. Give information away. Don’t just tell people what you do, help them do it too. The basis of building relationships is giving as well as receiving.
5. Help others. If one of your followers sends out interesting information then pass it on (retweet it) – but please, don’t retweet everything you’re sent, just what you think your followers would like to see too.

And finally, make sure you enjoy it. Tell your friends about Twitter and ask them to follow you. Follow me on Twitter.

You might also like:

1. Tips Tuesday – Better Blog Posts
2. Two Benefits of Twitter