So, you have your webpage all set up to advertise your company – now you can sit back and wait for the business and the money to roll in! Is it really that easy? Of course not, your business website has to work for its living, so how can you find out how well it is performing?
Measurements and Supplements is the topic for my next seminar in June and it’s not a talk about weight loss or vitamins, but on how to be more successful with your digital marketing and help your business to grow. Many people are frustrated with the results from their websites and social media activity so some of the questions I will be answering are:
- How do you achieve more visits to your website?
- Do you know what Google analytics is?
- Do you know what a “Bounce” rate means?
- Why do I need to “tweet”?
- What is Social Media anyway?
In this talk I will be speaking about:
- The right things to measure
- How not to use social media
- How to prioritise your digital marketing for best effect
Any form of business promotion is only as good as the campaign you put in motion. Your campaign needs to be focused on relevant aspects of your business and planned for maximum marketing effect. To achieve this you need to measure the effectiveness of your website and supplement it to reflect what is working and take away the parts that are not.
I am delighted to be holding this event on Tuesday 12th June 2012 at the Roffey Park Institute. I hope to give you plenty of tips, answer lots of questions and give you the opportunity to network with other local businesses. Interested? Request an Invite.
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