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	<title>Dawn Brewer &#187; Hints and Tips</title>
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	<link>http://www.dawnb.co.uk</link>
	<description>web content - copywriting - online publishing</description>
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		<title>How to Connect with Me on LinkedIn</title>
		<link>http://www.dawnb.co.uk/2011/09/how-to-connect-with-me-on-linkedin/</link>
		<comments>http://www.dawnb.co.uk/2011/09/how-to-connect-with-me-on-linkedin/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 08:19:52 +0000</pubDate>
		<dc:creator>Dawn</dc:creator>
				<category><![CDATA[Hints and Tips]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[more from marketing]]></category>
		<category><![CDATA[my life]]></category>
		<category><![CDATA[colleague]]></category>
		<category><![CDATA[connect]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[online social networking]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[people i know]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.dawnb.co.uk/?p=1910</guid>
		<description><![CDATA[<a href="http://www.dawnb.co.uk/2011/09/how-to-connect-with-me-on-linkedin/"><img align="left" hspace="5" width="150" src="http://www.dawnb.co.uk/wp-content/uploads/2011/09/LinkedIn.jpg" class="alignleft wp-post-image tfe" alt="LinkedIn" title="LinkedIn" /></a>I use LinkedIn to connect with people I know, but that’s not the only way to use it. How many people are talking about LinkedIn these days? There are books, training courses, blog posts, seminars about the different way to use LinkedIn for what you want – whether that’s finding a job, tracking down colleagues, [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Blog Comments Build Relationships. Do You Leave Blog Comments?</title>
		<link>http://www.dawnb.co.uk/2011/09/blog-comments-build-relationships-do-you-leave-blog-comments/</link>
		<comments>http://www.dawnb.co.uk/2011/09/blog-comments-build-relationships-do-you-leave-blog-comments/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 08:12:33 +0000</pubDate>
		<dc:creator>Dawn</dc:creator>
				<category><![CDATA[Hints and Tips]]></category>
		<category><![CDATA[more from marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blog comments]]></category>
		<category><![CDATA[blog post]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[bloggers]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[building relationship]]></category>
		<category><![CDATA[comments]]></category>

		<guid isPermaLink="false">http://www.dawnb.co.uk/?p=1905</guid>
		<description><![CDATA[<a href="http://www.dawnb.co.uk/2011/09/blog-comments-build-relationships-do-you-leave-blog-comments/"><img align="left" hspace="5" width="150" height="150" src="http://www.dawnb.co.uk/wp-content/uploads/2011/09/comment-150x150.jpg" class="alignleft wp-post-image tfe" alt="Blog Comments, © L" title="Blog Comments" /></a>Blog comments help build relationships, but do you comment on other people&#8217;s blogs? Whether I leave a blog comment is driven by how I feel when I read a blog post. If it&#8217;s interesting and stimulates some thought then there&#8217;s a chance I&#8217;ll leave a comment. If I&#8217;m confident that I can add to the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Effectiveness from Online Advertising</title>
		<link>http://www.dawnb.co.uk/2011/06/marketing-effectiveness-from-online-advertising/</link>
		<comments>http://www.dawnb.co.uk/2011/06/marketing-effectiveness-from-online-advertising/#comments</comments>
		<pubDate>Tue, 21 Jun 2011 09:05:52 +0000</pubDate>
		<dc:creator>Dawn</dc:creator>
				<category><![CDATA[Hints and Tips]]></category>
		<category><![CDATA[more from marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[effectiveness]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[improve marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing effectiveness]]></category>
		<category><![CDATA[online advertise]]></category>
		<category><![CDATA[online advertising]]></category>

		<guid isPermaLink="false">http://www.dawnb.co.uk/?p=1868</guid>
		<description><![CDATA[<a href="http://www.dawnb.co.uk/2011/06/marketing-effectiveness-from-online-advertising/"><img align="left" hspace="5" width="150" height="150" src="http://www.dawnb.co.uk/wp-content/uploads/2011/06/online_advertising-150x150.jpg" class="alignleft wp-post-image tfe" alt="© laurent hamels - Fotolia.com" title="Advertising " /></a>Marketing effectiveness is about making sure that your marketing spend brings the results you want. Marketing is about a lot more than advertising but advertising – traditional and online advertising – is often the first answer to ‘What should I do?’ Some of my customers use online advertising. There are lots of options, but three [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Website Broken Links and the 404 Error Page</title>
		<link>http://www.dawnb.co.uk/2011/04/website-broken-links-and-the-404-error-page/</link>
		<comments>http://www.dawnb.co.uk/2011/04/website-broken-links-and-the-404-error-page/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 09:30:47 +0000</pubDate>
		<dc:creator>Dawn</dc:creator>
				<category><![CDATA[Better Written Content]]></category>
		<category><![CDATA[The Ultimate Blog Challenge]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[404 error]]></category>
		<category><![CDATA[broken links]]></category>
		<category><![CDATA[error page]]></category>
		<category><![CDATA[http 404]]></category>
		<category><![CDATA[web technology]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.dawnb.co.uk/?p=1791</guid>
		<description><![CDATA[<a href="http://www.dawnb.co.uk/2011/04/website-broken-links-and-the-404-error-page/"><img align="left" hspace="5" width="150" src="http://www.dawnb.co.uk/wp-content/uploads/2011/04/broken_link1.jpg" class="alignleft wp-post-image tfe" alt="Broken Link courtesy of Sigurd Decroos, RGBStock.com" title="Broken Link" /></a>You’ve probably heard of ‘broken links’ but do you actually know what they are? And do you know what to do about them? And how about your 404 page (what?) have you thought about that too? Let’s start simply… What are Website Broken Links? If you click on a link and it doesn’t go where [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Images – Where Do You Find Them?</title>
		<link>http://www.dawnb.co.uk/2011/04/images-%e2%80%93-where-do-you-find-them/</link>
		<comments>http://www.dawnb.co.uk/2011/04/images-%e2%80%93-where-do-you-find-them/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 09:15:57 +0000</pubDate>
		<dc:creator>Dawn</dc:creator>
				<category><![CDATA[Better Written Content]]></category>
		<category><![CDATA[The Ultimate Blog Challenge]]></category>
		<category><![CDATA[fotolia]]></category>
		<category><![CDATA[free images]]></category>
		<category><![CDATA[images]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[online writing]]></category>
		<category><![CDATA[quality image]]></category>
		<category><![CDATA[RGBStock]]></category>
		<category><![CDATA[stock xchng]]></category>

		<guid isPermaLink="false">http://www.dawnb.co.uk/?p=1808</guid>
		<description><![CDATA[<a href="http://www.dawnb.co.uk/2011/04/images-%e2%80%93-where-do-you-find-them/"><img align="left" hspace="5" width="150" src="http://www.dawnb.co.uk/wp-content/uploads/2011/04/image_copyright.jpg" class="alignleft wp-post-image tfe" alt="Image Copyright, courtesy of Steve Woods, RGBStock.com" title="Image Copyright" /></a>Images add Interest to Online Writing &#8230;but where do you find them? I was at a client’s recently and had a surprising conversation about using images from the internet. My client thought that if the image was on the internet then it was OK to go ahead and use it. It was freely available to [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Website Testing and Blog Testing</title>
		<link>http://www.dawnb.co.uk/2011/04/website-testing-and-blog-testing/</link>
		<comments>http://www.dawnb.co.uk/2011/04/website-testing-and-blog-testing/#comments</comments>
		<pubDate>Sun, 10 Apr 2011 15:39:33 +0000</pubDate>
		<dc:creator>Dawn</dc:creator>
				<category><![CDATA[Better Written Content]]></category>
		<category><![CDATA[The Ultimate Blog Challenge]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blog test]]></category>
		<category><![CDATA[software testing]]></category>
		<category><![CDATA[testing]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[website test]]></category>
		<category><![CDATA[website testing]]></category>

		<guid isPermaLink="false">http://www.dawnb.co.uk/?p=1763</guid>
		<description><![CDATA[<a href="http://www.dawnb.co.uk/2011/04/website-testing-and-blog-testing/"><img align="left" hspace="5" width="150" src="http://www.dawnb.co.uk/wp-content/uploads/2011/04/website_testing.jpg" class="alignleft wp-post-image tfe" alt="Website Testing image, Guillermo Alvarez, www.sxc.hu" title="Website Testing" /></a>When was the last time you tested your website or spent some time blog testing? Don’t know what I mean? Don’t know why it needs doing? Well in its simplest form testing a website or blog testing means looking at everything again (every page, every post) and making sure everything does what you expect and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Best Customer Communications</title>
		<link>http://www.dawnb.co.uk/2011/02/the-best-customer-communications/</link>
		<comments>http://www.dawnb.co.uk/2011/02/the-best-customer-communications/#comments</comments>
		<pubDate>Tue, 22 Feb 2011 09:28:37 +0000</pubDate>
		<dc:creator>Dawn</dc:creator>
				<category><![CDATA[Hints and Tips]]></category>
		<category><![CDATA[more from marketing]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communicate]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[customer communication]]></category>
		<category><![CDATA[customer communications]]></category>
		<category><![CDATA[customer experience management]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>

		<guid isPermaLink="false">http://www.dawnb.co.uk/?p=1585</guid>
		<description><![CDATA[<a href="http://www.dawnb.co.uk/2011/02/the-best-customer-communications/"><img align="left" hspace="5" width="150" src="http://www.dawnb.co.uk/wp-content/uploads/2011/02/customer_communications.jpg" class="alignleft wp-post-image tfe" alt="Customer Communications, © James Thew - Fotolia.com" title="Customer Communications" /></a>What’s the best way to communicate with your customers? Well you could go and see them all, or you call them or you could write to them or you could email them – and then you could do a combination of all of these. Of course, you could be organised and think about your communications [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tips Tuesday – Paragraphs – what they’re for and how to do them!</title>
		<link>http://www.dawnb.co.uk/2010/11/tips-tuesday-%e2%80%93-paragraphs-%e2%80%93-what-they%e2%80%99re-for-and-how-to-do-them/</link>
		<comments>http://www.dawnb.co.uk/2010/11/tips-tuesday-%e2%80%93-paragraphs-%e2%80%93-what-they%e2%80%99re-for-and-how-to-do-them/#comments</comments>
		<pubDate>Mon, 22 Nov 2010 08:00:35 +0000</pubDate>
		<dc:creator>Carolyn</dc:creator>
				<category><![CDATA[Better Written Content]]></category>
		<category><![CDATA[Hints and Tips]]></category>
		<category><![CDATA[netiquette]]></category>
		<category><![CDATA[online content]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[tips tuesday]]></category>

		<guid isPermaLink="false">http://www.dawnb.co.uk/2010/11/tips-tuesday-%e2%80%93-paragraphs-%e2%80%93-what-they%e2%80%99re-for-and-how-to-do-them/</guid>
		<description><![CDATA[<a href="http://www.dawnb.co.uk/2010/11/tips-tuesday-%e2%80%93-paragraphs-%e2%80%93-what-they%e2%80%99re-for-and-how-to-do-them/"><img align="left" hspace="5" width="150" src="http://www.dawnb.co.uk/wp-content/uploads/2010/07/tuesday_tips.png" class="alignleft wp-post-image tfe" alt="" title="Tips Tuesday" /></a>Paragraphs – what they’re for and how to do them! These are very useful things but often neglected. The word ‘paragraph’ comes from the Greek ‘paragraphos’ meaning ‘to write beside’ or ‘written beside,’ so Wikipedia informs me. What does that mean for us writers? Whether you are writing an article, an essay or a story, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tips Tuesday – Memory – and how to help it!</title>
		<link>http://www.dawnb.co.uk/2010/11/tips-tuesday-%e2%80%93-memory-%e2%80%93-and-how-to-help-it/</link>
		<comments>http://www.dawnb.co.uk/2010/11/tips-tuesday-%e2%80%93-memory-%e2%80%93-and-how-to-help-it/#comments</comments>
		<pubDate>Mon, 15 Nov 2010 08:00:20 +0000</pubDate>
		<dc:creator>Carolyn</dc:creator>
				<category><![CDATA[Better Written Content]]></category>
		<category><![CDATA[Hints and Tips]]></category>
		<category><![CDATA[netiquette]]></category>
		<category><![CDATA[online content]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[tips tuesday]]></category>

		<guid isPermaLink="false">http://www.dawnb.co.uk/2010/11/tips-tuesday-%e2%80%93-memory-%e2%80%93-and-how-to-help-it/</guid>
		<description><![CDATA[<a href="http://www.dawnb.co.uk/2010/11/tips-tuesday-%e2%80%93-memory-%e2%80%93-and-how-to-help-it/"><img align="left" hspace="5" width="150" src="http://www.dawnb.co.uk/wp-content/uploads/2010/07/tuesday_tips.png" class="alignleft wp-post-image tfe" alt="" title="Tips Tuesday" /></a>Memory – and how to help it! It happens to us all. Sometimes our memory lets us down and we just can’t remember. This is tricky if it’s a spelling you need – maybe a word you often spell incorrectly. Yes, I know you can just look it up on your computer, or find it [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Tips Tuesday – Punctuation – Colon and Semicolon   :   ;</title>
		<link>http://www.dawnb.co.uk/2010/11/tips-tuesday-%e2%80%93-punctuation-%e2%80%93-colon-and-semicolon/</link>
		<comments>http://www.dawnb.co.uk/2010/11/tips-tuesday-%e2%80%93-punctuation-%e2%80%93-colon-and-semicolon/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 08:00:45 +0000</pubDate>
		<dc:creator>Carolyn</dc:creator>
				<category><![CDATA[Better Written Content]]></category>
		<category><![CDATA[Hints and Tips]]></category>
		<category><![CDATA[netiquette]]></category>
		<category><![CDATA[online content]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[tips tuesday]]></category>

		<guid isPermaLink="false">http://www.dawnb.co.uk/2010/11/tips-tuesday-%e2%80%93-punctuation-%e2%80%93-colon-and-semicolon/</guid>
		<description><![CDATA[<a href="http://www.dawnb.co.uk/2010/11/tips-tuesday-%e2%80%93-punctuation-%e2%80%93-colon-and-semicolon/"><img align="left" hspace="5" width="150" src="http://www.dawnb.co.uk/wp-content/uploads/2010/07/tuesday_tips.png" class="alignleft wp-post-image tfe" alt="" title="Tips Tuesday" /></a>Punctuation – Colon and Semicolon : ; This is an area many people have difficulty with but it’s often easier than you might think. If you get your punctuation right, it will make your written work look and sound so much better. Not only that, but it can also make the difference between a piece [...]]]></description>
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		<slash:comments>2</slash:comments>
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