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	<title>Dawn Brewer &#187; writing &amp; sample work</title>
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	<link>http://www.dawnb.co.uk</link>
	<description>web content - copywriting - online publishing</description>
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		<title>April Newsletter Published Last Week</title>
		<link>http://www.dawnb.co.uk/2010/05/april-newsletter-published-last-week/</link>
		<comments>http://www.dawnb.co.uk/2010/05/april-newsletter-published-last-week/#comments</comments>
		<pubDate>Mon, 03 May 2010 14:42:10 +0000</pubDate>
		<dc:creator>Dawn</dc:creator>
				<category><![CDATA[more from marketing]]></category>
		<category><![CDATA[writing & sample work]]></category>

		<guid isPermaLink="false">http://www.dawnb.co.uk/?p=1007</guid>
		<description><![CDATA[The latest DawnB newsletter is out – all about Spring Cleaning and blogging. Have you thought about how to spring clean your blog? Don’t miss out, sign up here for the DawnB newsletter &#8211; next month will be all about email and autresponders. There are many options for blogging. Choose an option best suited to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Goal Achievement</title>
		<link>http://www.dawnb.co.uk/2010/01/goal-achievement/</link>
		<comments>http://www.dawnb.co.uk/2010/01/goal-achievement/#comments</comments>
		<pubDate>Sun, 31 Jan 2010 14:11:11 +0000</pubDate>
		<dc:creator>Dawn</dc:creator>
				<category><![CDATA[my life]]></category>
		<category><![CDATA[writing & sample work]]></category>

		<guid isPermaLink="false">http://www.dawnb.co.uk/?p=708</guid>
		<description><![CDATA[Did you set any 2010 goals? How are you doing with them? It&#8217;s the end of January already and this month has galloped by for me. I set myself some goals for the year &#8211; which meant I also worked out some January goals to get me along the way &#8211; and I&#8217;m glad to [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>3 Es for Managers Effectiveness, Efficiency and Economy</title>
		<link>http://www.dawnb.co.uk/2010/01/3-es-for-managers-effectiveness-efficiency-and-economy/</link>
		<comments>http://www.dawnb.co.uk/2010/01/3-es-for-managers-effectiveness-efficiency-and-economy/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 17:33:52 +0000</pubDate>
		<dc:creator>Dawn</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[writing & sample work]]></category>

		<guid isPermaLink="false">http://www.dawnb.co.uk/?p=696</guid>
		<description><![CDATA[I&#8217;ve written an article about the three Es of management: Effectiveness Efficiency  Economy Different organisations will all have different mixes of the three, but an understanding of what the model means allows performance to be measured and improved.   What I&#8217;d really like to know is whether this article makes the difference between Effectiveness, Efficiency and Economy clear?]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Constraints and Triangles &#8211; How Project Management can Help all Business</title>
		<link>http://www.dawnb.co.uk/2010/01/constraints-and-triangles-how-project-management-can-help-all-business/</link>
		<comments>http://www.dawnb.co.uk/2010/01/constraints-and-triangles-how-project-management-can-help-all-business/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 10:31:58 +0000</pubDate>
		<dc:creator>Dawn</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[writing & sample work]]></category>

		<guid isPermaLink="false">http://www.dawnb.co.uk/?p=676</guid>
		<description><![CDATA[I&#8217;ve just completed an article on The Project Management Triangleand whilst I was writing it it struck me how well the triangle explains the difficulties faced by small business.   Understanding and managing constraints is an important activity for all businesses, so having a model that identifies three common constraints can help us.    The project management [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Adding Comments to a Blog</title>
		<link>http://www.dawnb.co.uk/2010/01/adding-comments-to-a-blog/</link>
		<comments>http://www.dawnb.co.uk/2010/01/adding-comments-to-a-blog/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 20:17:09 +0000</pubDate>
		<dc:creator>Dawn</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[more from marketing]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[writing & sample work]]></category>

		<guid isPermaLink="false">http://www.dawnb.co.uk/?p=671</guid>
		<description><![CDATA[I was a a little surprised today, talking to a couple of business colleagues, at their lack of understanding about why to add a comment to a blog post &#8211; and how to do it too. I&#8217;ve just written a short article explaining how to add a comment to a blog post. I&#8217;ve also given a few reasons why I [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Woeful Websites &#8211; How to Optimize Websites and Improve Performance</title>
		<link>http://www.dawnb.co.uk/2010/01/woeful-websites-how-to-optimize-websites-and-improve-performance/</link>
		<comments>http://www.dawnb.co.uk/2010/01/woeful-websites-how-to-optimize-websites-and-improve-performance/#comments</comments>
		<pubDate>Sun, 24 Jan 2010 18:10:02 +0000</pubDate>
		<dc:creator>Dawn</dc:creator>
				<category><![CDATA[more from marketing]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[writing & sample work]]></category>

		<guid isPermaLink="false">http://www.dawnb.co.uk/?p=640</guid>
		<description><![CDATA[Last month (December 2009) I gave a short talk to TWBC Horsham about websites,  specifically 5 Tips to Avoid a Woeful Website and I promised to write an article about it, summing up my talk.   Well &#8211; I am a bit wordy! &#8211; and that article has turned into a series. The first How Can [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The DAGMAR Advertising Model</title>
		<link>http://www.dawnb.co.uk/2010/01/the-dagmar-advertising-model/</link>
		<comments>http://www.dawnb.co.uk/2010/01/the-dagmar-advertising-model/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 08:00:29 +0000</pubDate>
		<dc:creator>Dawn</dc:creator>
				<category><![CDATA[more from marketing]]></category>
		<category><![CDATA[writing & sample work]]></category>

		<guid isPermaLink="false">http://www.dawnb.co.uk/?p=626</guid>
		<description><![CDATA[I&#8217;ve just written an article explaining the DAGMAR Advertising Model.   I can&#8217;t be the only person who regularly hears &#8220;advertising doesn&#8217;t work&#8221; or &#8220;advertising is really expensive &#8211; it&#8217;s only for big companies&#8221; and I always wonder just how much planning has gone into previous advertising campaigns. It&#8217;s more likely that a sales agent for [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What is the AIDA Model in Marketing?</title>
		<link>http://www.dawnb.co.uk/2010/01/what-is-the-aida-model-in-marketing/</link>
		<comments>http://www.dawnb.co.uk/2010/01/what-is-the-aida-model-in-marketing/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 19:28:46 +0000</pubDate>
		<dc:creator>Dawn</dc:creator>
				<category><![CDATA[more from marketing]]></category>
		<category><![CDATA[writing & sample work]]></category>

		<guid isPermaLink="false">http://www.dawnb.co.uk/?p=607</guid>
		<description><![CDATA[Just written an article explaining the AIDA Marketing Model. AIDA is Attention Interest Desire Action - and remembering AIDA when planning an email marketing campaign could improve the likelihood of emails being opened and read by customers. The element I see missing most often when working with small business, usually in their email marketing and autoresponder [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Software for Small Business</title>
		<link>http://www.dawnb.co.uk/2009/10/software-for-small-business/</link>
		<comments>http://www.dawnb.co.uk/2009/10/software-for-small-business/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 08:54:06 +0000</pubDate>
		<dc:creator>Dawn</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[more from marketing]]></category>
		<category><![CDATA[writing & sample work]]></category>

		<guid isPermaLink="false">http://www.dawnb.co.uk/?p=390</guid>
		<description><![CDATA[Choosing the right software can allow small businesses to compete with bigger businesses. I&#8217;ve written a number of articles on software and business recently, including one on Essential Software for Small Business, but personally, I always emphasis the communication software. Communicating with customers and potential customers is vital for all business and we&#8217;re communicating every time we write, [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Technology and Reading</title>
		<link>http://www.dawnb.co.uk/2009/09/technology-and-reading/</link>
		<comments>http://www.dawnb.co.uk/2009/09/technology-and-reading/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 18:39:38 +0000</pubDate>
		<dc:creator>Dawn</dc:creator>
				<category><![CDATA[technology]]></category>
		<category><![CDATA[writing & sample work]]></category>

		<guid isPermaLink="false">http://www.dawnb.co.uk/?p=351</guid>
		<description><![CDATA[If you like books and reading as much as I do, then you&#8217;ll probably have a view on digital and electronic books &#8211; and e-book readers. I&#8217;ve just written the first in a series of articles which will explore the technology - and it really is fascinating! This Reading Technology article gives a brief introduction to book [...]]]></description>
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