Businesses understand the numerous benefits of using social media sites to develop their business and promote their company. One of the most popular sites being used by business owners is Facebook, however, an increasing number of businesses are establishing Twitter accounts. Twitter is an excellent tool that businesses can use in a variety of ways. [...]
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A truly great follow up policy will take each contact with your organisation and weave it into the best journey for that contact and give the results you both want – and that’s all about working out your marketing touches. If this all sounds like a bit too much, then remember that technology can help [...]
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Avoid These Truly BAD Email Practices Last week I wrote about follow up emails and that made me think more about some of the emails that I don’t like, the ones that irritate me. The ones that will be leaving a bad impression on customers. I’m sure we all must have things we hate about [...]
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Tweets and Things – Using Social Media Effectively, 10 June 2010 As part of Dorking Business Show (16 September, put it in your diary now) I’m running a free Masterclass on social media, content and all things web. Date: Thursday 10 June Time: 8.30am registration and networking, 9am – 11 am Masterclass Where: Dorking Halls, [...]
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A really simple question this week. How do you follow up? Promptly? I’m sure we all know that’s the right answer – you must follow up promptly; leads go cold quickly, so don’t delay, follow up today; show you care, contact them again; our attention span is short, so be quick… etc. What I find [...]
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The latest DawnB newsletter is out – all about Spring Cleaning and blogging. Have you thought about how to spring clean your blog? Don’t miss out, sign up here for the DawnB newsletter – next month will be all about email and autresponders. There are many options for blogging. Choose an option best suited to [...]
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One More Thing to Write in a Newsletter I wrote about how difficult it can be to think of interesting content for your own newsletter –10 ideas for newsletter content. I missed out one very important idea, so thought I’d add it now – and it’s so very important that it’s one tip all on [...]
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I’m taking a stand! A number of local businesses will be exhibiting at the Horsham Women in Business event on 18 May and I’m one of them. Horsham WiB is great fun, friendly and relaxed. It’s good to be part of such a welcoming, local network meeting regularly. If you’re a woman and you’re in [...]
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I read some interesting research from the Open University this morning. Most small businesses in Britain (71% according to the report) aren’t making plans for post-recession recovery. A number of reasons are given, including ‘doubts about the future’ – which seems a bit daft to me …don’t know what’s going to happen so I won’t [...]
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More Than 10 Ideas for Newsletter Content I know it can be difficult to think of interesting content for your own newsletter – not least because we often underestimate how much we know and so how much of what we know will be interesting to other people… did you follow that? I thought I’d list [...]
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