The Ultimate Blog Package

Blog without the Slog

Need a Brilliant Blog?

If you know you need a blog but you don’t have time or don’t know where to start then:

Blog without the slog

What is a Blog?

If you’re confused by what a blog is and whether you need one – you can:

Learn what you need and start a blog yourself:

• Understanding basic blog terminology and software features can help beginners start a blog with confidence. What is the difference between a blog post and a blog page? Read more at Suite101: Beginners Guide to Blogging Terminology: What are a Blog Theme, Template, Category, Page, Post and Excerpt
• Start blogging in six simple steps. Choose blog software, define the blog purpose, decide on a blog name, theme and categories. Write the pages and make the initial post. Read more at Suite101: How to Begin and Set Up a Blog: Six Simple Steps to Starting as a Blogger

OR

to Blog without the Slog read on…

If you need:

• An online presence so you can be found online by your customers
• Blog content so visitors find your blog and stay to learn about your products and services.
• Results tracking to improve blog performance and ensure benefits are delivered.

Online Presence

An online presence so you can be found online by your customers

Your blog gives you an immediate online web presence. It will be hosted professionally using the award winning WordPress CMS that allows you full control of the look and feel of your blog as well as the content.

The package includes:

• Domain name (.co.uk included)
• Professional hosting
• Installation of WordPress
• Your choice WordPress Theme installed
• Blog Pages set up using existing promotional information
  • About page
  • Contact page (including contact form)
• Email – webmail and instructions to set up on Microsoft Outlook

The package can be extended to include (for example):

• Extra domain names (e.g. .com)
• Additional pages
• Further customisation of the WordPress Theme
• Customisation of all pages

Blog content

Blog content to ensure your visitors find your blog and learn about your products and services

Blog content drives both search engine presence (being found by the search engines) and visitors – visitors return to interesting and relevant blogs.

Content is the information that provides interest to your visitors. Blog posts are written and every blog post also includes a relevant image.

The package includes:

• Confidentiality – if you don’t want your visitors to know someone else is writing the posts that’s fine (it’s more common than you might think!)
• Four blog posts per month, optimised to help search engine rankings.
  • The content for each post can be:
    • You specify the topic and a draft post is provided
    • Draft posts relevant to your blog can be produced with no input from you
    • Draft posts from you can be edited and optimised for the search engines.
  • All posts  can be amended by you before publication
  • All posts can be amended or deleted by you before and after publication
• You will have full access to your blog so you can, for example
  • Create, amend and delete pages as required
  • Create, amend and delete blog posts as required
  • Add new links, remove links
  • Add users
  • Manage comments
  • etc

The package can be extended to include (for example):

• Audio content
• Video content
• Extra blog postings
• Training on all aspects of blogging

Results Tracking

Results tracking to improve blog performance.

Results need to measured and reviewed regularly so that actions to improve performance can be agreed and implemented. Google Analytics is used to measure progress.

The package includes:

• Installation of Google Analytics
• Quarterly written report on performance
• One hour meeting in Horsham or conference call each quarter to discuss progress and agree any actions needed
• Monthly newsletter which includes hints and tips for improving blogs

The package can be extended to include (for example):

• More frequent progress reviews
• Longer progress review meetings/conference calls
• Progress Review Meetings at your premises

Customer Comments About Dawn’s Services

Whenever I need help Dawn is always there for myself and my team  - even at really short notice. She is very quick to grasp exactly what’s needed, utterly reliable, dependable and she explains things very clearly and logically. I recommend Dawn without any hesitation.

Sarah Riley, Utility Warehouse Group Director and Company Trainer

Dawn – I’m really pleased with the words you wrote for my website. You turned my ideas into words I would have used myself – it’s as if I’m talking! Nothing was too much trouble and you answered all my questions. Thank You

Sally MacMillan, Ask Sally Training

Dawn has a vast knowledge of IT and hosts my various websites plus also advises me on SEO plus many other things to do with my profile on the web. She is very proactive rather than reactive, which I find a pleasant change from the IT industry people I have dealt with in the past.

Angela Marshall, Appearance Management

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Order The Ultimate Blog Package

This package costs less than most people think and you can pay yearly in advance or budget monthly. Find out more, contact Dawn and ask for more information on the Ultimate Blog Package.

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